About
About
At C&B Marketing Pvt Ltd, we deliver advanced FMCG distribution powered by technology, scale, and precision.
Over the years, we have expanded both our scale and capabilities, culminating in the launch of our modern 250-pallet cold storage facility in 2018 the largest of its kind in the country. Headquartered in Lahore, we now serve over 7,000 active shops across 40 distribution routes through a temperature-controlled fleet of 40+ vehicles and tech-driven operations. With advanced systems such as our proprietary real-time inventory tracking software and Accenture’s Distribution Management System (DMS), we deliver unmatched speed, consistency, and visibility throughout the supply chain. While Walls Ice Cream remains our flagship brand, we are actively growing and open to partnerships with new FMCG lines looking for scalable and technology-enabled distribution solutions.
About
At C&B Marketing Pvt Ltd, we deliver advanced FMCG distribution powered by technology, scale, and precision.
Over the years, we have expanded both our scale and capabilities, culminating in the launch of our modern 250-pallet cold storage facility in 2018 the largest of its kind in the country. Headquartered in Lahore, we now serve over 7,000 active shops across 40 distribution routes through a temperature-controlled fleet of 40+ vehicles and tech-driven operations. With advanced systems such as our proprietary real-time inventory tracking software and Accenture’s Distribution Management System (DMS), we deliver unmatched speed, consistency, and visibility throughout the supply chain. While Walls Ice Cream remains our flagship brand, we are actively growing and open to partnerships with new FMCG lines looking for scalable and technology-enabled distribution solutions.
C&B founded with 70-pallet cold store
Expansion to 120 pallets
Launch of 250-pallet state-of-the-art facility
Company Timeline
Expansion to 120 pallets
C&B founded with 70-pallet cold store
Launch of 250 pallet state of the art facility
Our Philosophy
“We don’t just follow best practices — We also set them”
Through ongoing investment in intelligent tools and automation, we continuously raise the bar making every delivery faster, smarter, and more efficient than the one before.
People
Behind every pallet, route, and system is a team that cares. Our people centric culture empowers every stakeholder from warehouse staff to field teams to perform at their best. We believe great logistics isn’t just about moving goods, it’s about moving people forward.
Innovation
We believe efficient, speed, and precision are not just goals, they are standards. By investing in automation, smarter warehousing, and data-driven systems, we continuously improve how products move from manufacturers to shelves. Our commitment to innovation allows us to set new benchmarks in operational excellence and customer satisfaction.
Adaptability
In today’s fast-changing FMCG landscape, agility is more than an advantage, it’s a necessity. We anticipate market shifts, embrace innovation, and pivot quickly to meet evolving customer needs. Challenges become opportunities as we refine our processes and stay ahead of the curve. Our adaptability ensures that we consistently deliver value and keep our partners future ready
C&B founded with 70-pallet cold store
Expansion to 120 pallets
