At C&B Marketing Pvt Ltd, we deliver advanced FMCG distribution powered by technology, scale, and precision.

Over the years, we have expanded both our scale and capabilities, culminating in the launch of our modern 250-pallet cold storage facility in 2018 — the largest of its kind in the country. Headquartered in Lahore, we now serve over 7,000 active shops across 40 distribution routes through a temperature-controlled fleet of 40+ vehicles and tech-driven operations. With advanced systems such as our proprietary real-time inventory tracking software and Accenture’s Distribution Management System (DMS), we deliver unmatched speed, consistency, and visibility throughout the supply chain. While Walls Ice Cream remains our flagship brand, we are actively growing and open to partnerships with new FMCG lines looking for scalable and technology-enabled distribution solutions.